Approaching the target customer base with a concise and actionable message is a crucial step for any company. When a first-time buyer/customer knows what you have for him by glancing at your store, it increases your chances of making a successful sale.
A storefront with nicely-presented deals and discounts is more likely to draw customers’ attention than the discreet one. Business signage holds an essential place in overall marketing strategy, and one of the smart ways to represent a business is having custom window decals.
Imagine a person passing by your saloon is looking for a particular service i.e., acrylic nails. Now, if he knows that you specialize in acrylic nails by looking at your window stickers, you’ll likely get a new customer.
“They buy what they see” is an ever-lasting marketing tactic; if you master it, your brand’s awareness will surely skyrocket.
Custom window stickers allow a business to integrate its social media and traditional marketing campaigns by continuing one theme throughout. These affordable stickers will give your business a persona and excite your new customers by their exclusivity alongside.
You can achieve a lot by personalizing a business and making it more relatable for the masses.
Pros of custom window decals
If you can’t decide whether to opt for custom window decals or not, these pros might help you:
- Economical solution
An area-specific business needs a strong impression to attract customers and spread the word. However, since displaying billboards and other modes of marketing is costly, it limits these small stores’ chances to have a persona.
Luckily, custom window stickers solve that constraint and allow small businesses to experiment with their marketing campaigns. The only expense you’ll face is the printing cost, which is highly justified, given the value these stickers bring to a business.
You won’t be using a specified place to showcase your offers, and there won’t be any maintenance cost either. Instead, these long-lasting window decals look appealing and let your potential customers know about the deals you have.
Moreover, custom window stickers are a one-time solution, and you don’t need an alternative to make changes. Having well-designed custom window stickers means you’ll have a highlighted place to announce special offers, deals, messages, and timings without any extra cost.
- Customizable promotion
Replacing old decals and amending the existing designs doesn’t cost a fortune. Instead, you can save a reasonable sum while customizing pre-designed custom window stickers by omitting particular objects. If your storefront has smaller windows, use their glass surface to showcase important things i.e., rate lists, discounts, and contact numbers so that it’s visible from across the road.
Similarly, adding graphics on the windows intrigues new people, and when they read details from afar, they quickly decide whether to enter a store or not.
Since this is a crucial step, you must plan before putting up window decals. If they are too in-the-face, they create an unprofessional image of your business, which is harmful to the overall public perception.
And if the font, design, and color of your custom window stickers are hardly-decipherable, it doesn’t serve the purpose either.
The freedom of personalization makes window stickers a good choice for target marketers who study their customer base before putting anything out there. For example, you can do a little research about your customers’ preferences and put graphics accordingly.
Grabbing attention and exciting new people about a store is manageable when custom window stickers are here.
Most marketing methods take up a lot of additional space and don’t support experiments. However, custom window stickers for business can be done within the available space of your storefront.
If you have glass or transparent plastic windows, it’s right there as a promotional opportunity. Get professionally designed window decals and use them for marketing your business smartly. Adding beautiful images, quotes, objects, etc. increases your store’s aesthetic value, along with conveying an actionable message.
You can personalize these stickers by designing them yourself or communicating with the company your hire for this job. A well-seasoned designer will know the ins and outs of your specific business, which is beneficial for clever marketing.
You won’t have to bear the cost of billboards and murals, which is ideal for a long-term approach. A brand can positively impact the viewers by highlighting their problems and showing the solutions you have.
Let’s say there is a multi-story building with multiple gadget shops. Now, since there is a lot of competition, each store/brand can pinpoint their star products and have convertible leads.
Custom window decals use the surface area of your building and turn it into a personalized brand image. If you run a 3D animation business, show your prestige products through decals and create a beautiful overall brand perception.
Also, you don’t need special permits to display window decals because they’ll be on your property. This will save you a good sum, which is required for permits. But, to be sure, check for your state laws before opting for new signs.
Cons of custom window stickers
When you use low-quality vinyl in window stickers, it’s hard to paste and replace it. If you repetitively change the design/words of your store’s stickers, make sure high-quality vinyl and adhesives are used under them. Otherwise, they’ll make your window look tacky from the outside, and you’ll have to face an additional cleaning cost.
Promoting an exclusive deal to bring in more customers is effortless when your store speaks for your creativity. A majority of the people skim through different places before entering one. This skimming phase is your chance to secure a deal. If your window decals are precise, creative, and unique, it’ll leave a positive impression on the onlookers for sure.
Use your mighty glass windows to portray your social media handles, logos, and exclusive products, eventually surpassing the competitors.
So, when a little investment can bring so much value to your business, what’s stopping you from giving it a shot? Look around and shortlist your decal options before contacting us, or let us help with that too.
We at E Sticker design fully personalized, practical, and exclusive custom window stickers that easily become the voice of your brand. Whether you have a small storefront or own mighty windows that we can use, call at 1300 97 98 99 and we’ll present the best-suited decals for your brand.