Do you remember seeing a “maintain distance” or “15% off” sticker on a vehicle next to you? That’s what we call bumper stickers. Companies print catchy stickers and display them on their vehicles to promote certain offers/services. These stickers reach wherever that vehicle goes, eventually spreading the word to a massive customer base.
When there were no social media, businesses would use stickers and window decals for their promotion. But once digital platforms took over, the popularity of bumper stickers reduced. However, that doesn’t mean you cannot opt for bumper stickers in this time of IoT. Smart businesses still add bumper stickers to their promotional campaigns, as it gives them impressive visibility.
If you’re wondering whether to opt for bumper stickers, the advantages listed below will help you decide. Read on, and know the importance of these stickers:
They have impressive reach
As I mentioned in the beginning, bumper stickers reach a massive customer base without costing anything extra. You design a beautiful sticker, display it on the bumper of your delivery vehicle, and that’s it. The general public will know about your brand/company by looking at that sticker, which is good for publicity. When you want to approach a massive customer base or a wide demographic region with your deals/offers, bumper stickers are best.
For example, if you open a new cleaning business and wish to promote it, a sticker on your truck’s back is all you need. Wherever your vehicle goes, people will know about your services, which can give you good business.
They don’t cost a lot
If you put up billboards to promote your company, you’ll have to pay per week or month for the place you use. But, that’s not the case with bumper stickers. They don’t cost anything except for printing expenses.
If you finalize a design and contact a professional printing agency, your new stickers will be ready within hours. And after that, there is no rent or maintenance cost required for them. If you run a business single-handedly, you won’t have to worry about displaying these stickers, as it’s an easy job.
Although printing a large number of stickers will cost you a good sum, it’s still lower than billboards and other marketing forums. You’ll make a one-time investment and successfully promote your business.
All high-quality bumper stickers come with strong adhesives that don’t require any extra effort. You can simply peel off the back sheet and apply a bumper sticker to the car within seconds.
They’re ideal for announcements
Businesses keep changing their timings, rates, deals, etc. due to various reasons, and informing your customers about these changes is mostly a time-taking job. But, when you use bumper stickers, spreading the word isn’t that difficult. You can easily replace the old vehicle stickers and paste new ones for promotional purposes. Exciting your customers about the upcoming deals and rate lists gets easier when you opt for an economical marketing method.
Similarly, when you update your product list or specialize a new service, entice your audiences with these stickers and get more business.
They compliment your marketing campaign
If you aim to reach a huge customer base and make your business well-known, don’t stick to a single promotion mode. If you have a nicely designed social media campaign, compliment it with bumper stickers and increase your reach.
These stickers are ideal for promoting websites, social media handles, and contact numbers. For example, if your store has recently launched a YouTube channel where you put up gadget/product reviews, use bumper stickers to promote that channel and gain more influence.
Similarly, when you open a new business outlet, these stickers help you inform the wide-spread public without any extra effort.
They don’t require any upkeep
If you’ve ever used billboards or signboards, you’ll know that they require regular maintenance, especially when they’re displayed for a long time. Luckily, that’s not a problem with bumper stickers. Once they’re on the bumpers of your target vehicles, you won’t have to worry.
These stickers are made from water-resistant materials and repel harmful sun rays, increasing their longevity. Bumper stickers are more like a one-time investment, as you only need to change them when you upgrade/downgrade your offers.
This is the biggest perk of using bumper stickers. Initially, stickers were limited to horizontal shapes, as there weren’t many options available. But that’s not a problem now. You can customize your bumper stickers depending upon your requirements, and make them stand out.
As funky, compelling, and out-of-the-box designs catch the viewers’ attention, you can design your stickers accordingly. If your selected vehicles travel between cities, opt for bigger and brighter bumper stickers that are recognizable from afar.
Moreover, you can experiment with their shapes and choose unique bumper stickers to support your business idea. For example, if you want people to remember your business’s
logo, get it printed in a bigger size. This will serve as a sticker and a flyer simultaneously, eventually creating a positive brand image.
Window decals don’t have to be in a particular shape, color, or size; you can be creative and personalize them to spread your positive brand image. If you can’t decide which shape/color will compliment your brand, — will help.
Marketing campaigns are deemed expensive and time-taking. But when you select the right medium for this task, it doesn’t remain difficult anymore. You shouldn’t limit your marketing campaign to any particular mode and try different mediums to increase your popularity. These smart stickers let you approach a wide-spread customer base without using those annoying ads or cold calls.
When you have a smartly designed campaign, you can inform the public about your upcoming deals, products, and upgrades without spending a fortune. Estickers will help you pick the right kind of bumper stickers for your business. Let us know your requirements at 1300 97 98 99, and we’ll provide you with affordable, effective, and innovative bumper stickers right away.