The colour palette that you choose for your brand often determines how people see you at first glance. It might seem irrelevant at first but studies have shown that humans assign feelings and thoughts to different colours and that can make a huge difference when marketing your brand.
One way to effectively market your brand is through the use of stickers and labels but to do that well you’ll have to understand why different colours matter and how to choose a colour palette for your brand.
What Different Colours Mean
Using various colours in your branding makes people react psychologically as different colours infer different meanings when it comes to business. To properly understand which colours to use, you’ll first have to understand what the different colours mean and which colours are better suited for what industry.
● Red: Red is usually associated with passion, energy, and love. That is why it is used often by dating brands, relationship brands, and any brand that is trying to convey intimacy.
● Blue: Blue is supposed to convey compassion, trust, and reliability. That is why charities often incorporate it into their branding as it lets people know that their donations are going to an institution that they can trust to help people.
● Green: Green implies environmentally friendly values as it is used by brands that want to let people know that they care about the environment and are working for it.
● Yellow: Yellow is often seen as a childish colour which is why a lot of toy companies use it. The most famous examples are the Lego characters as they are all yellow.
● Pink: Pink is typically seen as a romantic colour and is heavily used by lingerie brands, flower brands, and chocolate brands.
● Orange: Orange is meant to represent youthfulness and creativity. Commonly used by Fanta and Mastercard, it shows that these brands are youthful and creative respectively.
● Purple: Purple is often called the regal colour and is thus associated with lavishness and regality. It is usually used by brands to signify luxury and a general sense of being a cut above the rest.
● Brown: Brown usually brings the earth to mind and that is why a lot of organic and healthy product brands use this colour.
● Black: Black is seen as forlorn and is used to represent loss, abandonment, and seriousness. Certain brands have been able to pull off black as their brand colour but only in special circumstances.
● White: White represents purity and is used extensively by wedding brands to represent the purity of marriage.
● Multicoloured: There are brands that have incorporated multiple colours in their brands such as Google. This is meant to represent diversity and being open to all ideas and beliefs.
Now that you know what each colour means and what industry it is most used in, you can start deciding on which colour palette to use. There is still some information that you need to know before that though.
How to Choose Brand Colours
You now know which colours represent what but choosing colours for your brand isn’t as simple as looking at the different colours and deciding which one represents that value that you want. The first thing that you need to do is to look at your brand and decide what the focus of it is going to be.
This means taking into account the industry that you belong in, what you want to do in the industry, how you want to attract customers, and what types of services you want to provide them with. When you realize what you want your brand to focus on, you can start shortlisting colours that fit your brand.
After you’ve shortlisted the colours you’ll be left with 3 or 4 choices which can be hard to decide between. An easy way to figure out which colour to use, you’ve to first figure out what type of customer you want to attract. This is incredibly important for any business as it will help you make various decisions for the brand, not just the ones relating to which colour palette to use.
Knowing your customer is half the battle and if you decide which customers you want to target, you’ll gain the upper hand because the services are going to attract customers that actually want to use your brand. Selecting the colour is part of that as it will tell customers at a single glance what your brand is about and how you do business.
Using that psychological element is vital as today’s world is all about how fast you have access to information. Letting your customers know in an instant what you’re about, makes sure that it sticks in their mind and they can immediately envision your brand if they ever need your services.
Experimenting With Colours
That is not to say that you have to make a concrete choice. Starting a business is a process that includes a lot of trial and error. If you don’t make mistakes then you’ll never be able to know what’s working and what’s not. That is why you can’t be afraid to experiment with different colours. You can see which colours resonate best with the type of customer you want and if you’re looking for more information you can do your own colour surveys among your customers so that you can use that feedback to make an informed decision.
A great way to experiment with colours is to use stickers and labels, like the ones that can be found at Estickers. They will allow you to gauge which colours work for you and which don’t, without having to commit to fully and investing too much. This allows you a great alternative to completely changing your brand colours in a few months because you don’t want to confuse your customers. Stickers are particularly effective with this because you can use multiple ones for side by side comparison and maybe even running an experiment using limited edition stickers. Visit the website or call us at +1300 97 98 99 and get a free quotation now.