Graphic designing is a very elaborate and interactive field of art and technology. It helps the marketers communicate with the buyers through visual designs which are attractive and catchy. Graphic designers thus work to produce creative logos, slogans, business cards, and all sorts of visual content. As simple as it may seem, it consists of many complexities that only a professional graphic designer knows. Even though graphic designing is a sort of art that comes naturally to some individuals, following a proper procedure to achieve your result produces an even better end product. Experimenting with various graphic designing procedures will also help you determine the best for you and your workflow. An efficient graphic design process will help you boost your graphic design business.
Following are some of the essential parts of putting together the perfect graphic design process:
- Listening Intently to the Creative Brief
A creative brief is the number one and also the fundamental part of your graphic design process. It includes getting instructions from the client, considering his wants and needs, and sharing your ideas with him to make the product even better. Usually, this process is done over the phone or through an email, but an even better way to do it would be using data storing tools that make the process a lot easier.
- Researching About the Graphic Design
The second step that follows is researching before getting started on your design. This research should include ensuring that none of your company’s competitors has the same logo design as you. As a graphic designer, one has to make sure that your logo is unique and no company has made it before.
Researching graphic designs for a particular company will also help you determine what works and what does not work. Targeting the correct demographic by incorporating specific features in your design will make it more attractive to the audience.
- Brainstorming Potential Ideas for Your Graphic Designs
Once you have understood the creative brief fully and thoroughly researched your design and your competitors’ designs, you are ready to finally move on to the actual process, which is coming up with numerous ideas for your graphic design. Being a graphic designer, till this point, you would be brimming with creative new ideas that, if utilized well, can help you greatly in coming up with an excellent result.
Take a pen and a paper and sketch out all the ideas that come to your mind. Mood Boards help a lot in organizing your ideas and gathering them. Keep in mind that you should always keep your focus unshifted while coming up with new ideas and on the main idea you want to convey.
- Drawing Out the Actual Design
Now it’s time to sketch out the actual graphic design with the help of all your prioritized and shortlisted templates. The best graphic designers use a sketch pad and their favorite pens to go over the sketching process. It helps them focus solely on their design without getting distracted, as they would on an online graphic design platform. There are a lot of apps to digitize the creations you make offline. You can also use stickers for printing out your designs so you use them in multiple places.
- Production of the Graphic Design
Before moving on to the final graphic design, show your best sketches to your client to get their feedback. At this point, you can make as many variations as you need, according to your client’s demands. Building all of these variations from scratch will take up a lot of your time, so it is advisable to use graphic designing tools to help you speed up the process.
- Refining the Final Design
Continually refining your design is a vital part of this whole process. Your client may even be a little fussy and ask you to redo things again and again. This refinement of the design may even take several days. Most graphic designers usually show their basic designs to their friends and family for feedback from someone who does not know about graphic design. It can give you an insight into how the design would look to the general public.
Moreover, if you think you can benefit more from more professional advice, some apps and websites offer professional graphic designing advice for upcoming artists.
- Presenting Your Design to the Client
Presenting your work to the client is one of the most challenging things, and if not done right, it can cost you all your hard work. Only sending a simple email to inform your client about the changes you have made in the design is not enough. The better way to do it is to schedule short meetings online to give your client more insight regarding the design. While presenting your final work, do not forget to inform your client about all the steps you went through. Doing that can help you create a lasting impression on the client.
- Approval of the Client
Now the only thing you need is the client’s approval regarding the graphic design you make. Mainly, there are many revision requests and feedback from the client you need to consider. Then starts the approval process in which you implement all the advice given by the client.
- Final Delivery of the Graphic Design
Congratulations! You made it to the final step, which is delivering the graphic design to the client. By this step, you will have made all the necessary changes in your design for it to be perfectly acceptable.
Hire the Best Team for “Optimising Your Graphic Design
If you are looking for a place to get your graphic designs printed, head over to Estickers. Estickers, unlike other traditional agencies, provide timely help, which is both professional and efficient to speed up the handover process for you. Their team is quick and vigilant in understanding your demands and giving you your required result in a brief period. So, if you are running out of time and have a big project to deliver, worry not because Estickers got your back! Reach out to them now at 1300 97 98 99.