Stickers and labels are two important items that you will have to use if you want to increase brand awareness and actually let people know about what you represent and what you’re giving them. A common quandary that people have is about the difference between stickers and labels, and when to utilize each one. We’ll also go over the major uses for each and when not to use them so that you don’t end up making mistakes.
Stickers are a type of label that is typically used to convey information about the product, warnings that are important enough to be featured prominently, or company labels that denote the logo or trademark information. Stickers are typically meant to be durable and are thus made out of thick vinyl so that they can last for about 5-10 years. They are often used for the promotion of products or services and can be included in the packaging or can be handed out manually. These methods work for stickers as they are typically printed in smaller quantities and run for a limited time.
Stickers are also now mostly waterproof because they are expected to have a lot of outdoor use. The stickers that you use reflect a lot on the type of company that you are and what you’re promoting. The colours that you use on your stickers also matter a great deal as they denote different things to customers. This plays into how our subconscious treats different colors and what emotions and thoughts it associates with them. If you’re looking to diversify your branding and make people more aware of what you are doing at the moment then stickers are the way to go.
Labels encompass all the different things that you can put on products or the things that you include inside product packaging. Stickers are a form of labels, just like decals. “Label” is a general term that can be applied to pretty much anything that gives out information about who you are and what you’re doing.
Labels are often meant to be more informative and succinct to make sure that the information that you are trying to convey gets to the consumer in the clearest and briefest manner possible so that the information can be absorbed instantaneously. Labels are also more suited for indoor use as they are usually stuck to products directly rather than accompanying them. They usually depict information such as addresses, packaging information, shipping information, and name tags.
Labels usually have a luster finish as they are supposed to be appealing to the eye and are supposed to provide information. This is done so that the information provided is in direct view of the consumer and isn’t missed in any case. Just like stickers, they are usually waterproof as the information on them is important enough that you want it to be preserved. Labels are also typically much smaller and thinner than stickers as that much space is not needed for the information that labels have on them.
Stickers VS Labels: The Real Difference between Labels and Stickers
Labels and stickers may seem similar but there are multiple differences that make each of them unique and suitable for different situations. Here are some of the key differences, followed by what to keep in mind when using each of these important items.
Size is one of the major differences between labels and stickers. Stickers are typically larger and thicker than labels. Labels tend to be thinner and smaller than stickers as they are used in a different way.
The information that each of these products has differs from each other as they are both used for different things. Stickers usually have more persuasive content on them to promote an item or sale. Labels are shorter and have important information on them such as instructions, hazards, or descriptions.
Labels are mostly used for conveying information whereas stickers are used mainly for promotion. The promotion can be done in different ways and for various reasons but stickers basically come under marketing whereas labels come under necessities.
The production of labels and stickers differs as well. Stickers are usually made in a limited quantity as they run for a short amount of time and they aren’t used anymore. Labels, on the other hand, are used more extensively and are thus made in more bulk than stickers. They can be used on a bunch of products without having to worry about providing outdated information.
The difference between labels and stickers also pertains to the materials used in their production. Stickers are meant to be more durable and are thus made out of thick vinyl but labels are usually made from biaxially oriented polypropylene which is a synthetic material that is clearer, stronger, and more flexible. The material is commonly referred to as a type of plastic but it is a lot different from the plastic that we typically use in our daily lives.
The price of labels and stickers is also usually different from each other. Labels are normally cheaper to produce as the material that is used to make them is different and they are typically produced in larger quantities. Stickers use a more expensive material and aren’t made too much in bulk thus driving up costs of production.
The finishing between the two is also different from each other. Stickers typically have a matte finish whereas labels have a luster finish. This difference is important because it makes stickers more resistant to bumps and bruises and it makes labels more attractive and easier to read.
Keep in mind though that these differences can be changed depending on what you need in terms of stickers and labels. There are businesses that have different preferences for each of the aspects of labels and stickers. The decision is ultimately up to you as only you know the reason that you want to use labels or stickers. If you’re interested in learning more about stickers and labels or want to place an order for a personalized one yourself, you can contact us at +1300 97 98 99.