We often hear people talking about logo designing and branding to seem like both are the same things. Many people use both terms interchangeably as well! But little do we know that they are different things. Logo designing and branding are entirely separate things, as the logo is a part of the branding process. This article is for you if you are new to marketing or learn the difference between a brand and a logo.
The brand includes everything of a company! These are the set of products, people, and tools that people associate with a specific company, such as company name, logo, tag line, visual identity, products, and services. When we talk about a brand, we look at how it appears and what it offers. For example, if your favourite brand is “xyx,” you can’t say it is your favourite because it has a colorful logo. You consider all the market offerings of that company to call it your number one go-to place.
A logo is a part of the branding process. It is a small label either in colors, graphics, or texts that represent a particular brand. It is a symbol that is easily recognizable, memorable, and attractive. Whenever people look at these labels, they automatically associate a specific brand to it. For instance, how do you know if a product is of Gucci? Isn’t it the famous double “G” recognized globally? Similarly, Adidas’s logo is “tick,” and that for the target is red and white loops. These symbolic representations help people identify and brand and make it easier for brands to advertise their products and services without writing their name everywhere.
Difference between Logo Design and Branding
At this point, you must be aware of what a brand is and what a logo is. But how sure are you of the difference between brand and logo? Branding is the process of making your products and services go viral. It is the act of attracting maximum people towards you to earn profit and create maximum return on investment. However, it is not something you can do in a day or with no brainstorming. The branding process requires you to create a marketing and advertising strategy for your brand identification and separation from competitors.
In the branding process, you need to find your brand’s purpose, identify your values, and create a set of promises that you want to deliver to your customers. Moreover, you need pricing strategies, sponsors, partnerships, packing designs, and a lot more.
You also need a branding position, for which you need a brand logo. Hence, the logo is a part of branding, but not branding itself. It is a symbolic or typographical representation of your brand name. You can choose the size, font, theme, symbol, and graphic of your choice. However, your logo should always be an accurate representation of your brand and attractive enough to attract most people. Similarly, your brand logo should be easily identified and memorable, so whenever people see your logo, they think of you. Moreover, your logo should give an authentic look if you want it to be a marketing source.
Importance of Logo for a Brand
Logos are the first most crucial thing in a branding process. It is the face of your brand! And who would want a look that’s not even worth a glance, right? So, make your brand logo the best. You should put all the thoughts and efforts you have into creating it because it will go a long way with you.
Here is why logos are so crucial for any brand:
● Strong First Impression
A logo helps you create a strong first impression on whoever has a glance at it. Do you ever find yourself in a position where you see a pretty logo and instantly want to visit that shop and see what they have to offer you? Be it a physical shop or eCommerce store; your brand logo is the first thing they witness about you. So, make it a good one if you want people coming in and your profit skyrocketing.
● Easy Identification
A logo also helps people identify you. Sometimes, businesses’ names are hard to pronounce, or some people are just not good at remembering them. So, if you want to be in people’s minds all the time, create an easily identifiable logo. You must keep your logo simple yet engaging. Also, it should be different from others so that the people won’t confuse you with others.
● Brand Identity
Your logo is your brand identity! It is how people know you. They reflect who you are, what your values are, and what you promise to deliver. It is the face of your brand- your valid identification! So, make it as appealing as possible.
● Easy to Remember
What do you think is easy to remember- a fancy name that no one knows the meaning of or a combination of two colors? We believe it is the two colors! That’s what your logo does; it converts your fancy name into a symbolic representation and leaves a strong print on everyone’s mind. So, even if people forget about your name, they will remember how you look and eventually find you one way or the other.
● Separates Your Brand from Others
Your brand logo also makes you unique! No two brands can have the same name or logo, as you can always claim copyrights. So, create a strong identity and let people know you by it! Stand out from your competitors by creating an appealing and aesthetic logo.