Have you ever come across those giant billboards and campaign posters that cover large buildings and take a significant space while hanging anywhere? Do you ever wonder what machines are there for printing such large signs, and how do some printers even support large format printing? To take you through the process and tell you about the pros and cons of large format printing, you must be well-aware of “what is large format printing” and what things fall into this category.
What is Large Format Printing?
Large format printing is the technique of printing large text/graphics. It is mostly used for marketing and advertising purposes to send a clear message to their customers and attract them through attractive and engaging graphics. They are likewise crucial for emphasizing your brand and standing out from the competitors. No one will know you or identify you until and unless you have something to offer them that others do not.
You might have an excellent clothing business, or you might be running a large-scale construction business, but what is the point if people nearby can’t see your name, billboard, or contact information anywhere, right? If you want to mark your brand identity and be visible from a far distance, you should invest in large format printing.
Large format printing is a cheap process; all you need to spend on is the material and printing. Previously, people used large LED’s everywhere to display their ads. Why spend so much money on that when you can do great advertising for a cost one-third less than that?
Process of Large Format Printing
The process of large format printing is an interesting one if you want to learn about it. Companies usually use roll-to-roll or flatbed printers and sometimes a combination of both because they have large nozzles and can easily print large formats and graphics. The process quite resembles that of digital printing. The printing quality of these printers is incredible, and it produces impeccable, and natural-looking results. It doesn’t take a long time to take a print, hardly a few seconds, just like photocopying or other printing machines.
The working of these machines is pretty easy to understand. You put colored inks in the machine, and they come out of the nozzle when UV light is applied, creating the print on the desired surface. You can choose the font, size, style, thickness, etc., as per your preference.
Surfaces for Large Format Printing
You can use large format printing for different surfaces such as canvas, banner, cloth, chart sheet, etc. It depends on what size of print you want and for what purpose. For instance, if you want it for a billboard is the best you go with a banner or cloth because it is sturdy and won’t tear off with wind or rain. Similarly, if you want a print for labeling your shop/office, you can go with glass, vinyl, metal, or foam board. And in case you want posters for your election campaign, corrugated plastic is the best. All these surfaces are astounding for large format printing because of the thick material and longevity.
How to Prepare for Large Format Printing?
Now when you know what is large format printing is and how it works, you must start preparing for getting your first large format print! You can’t just go into a printing shop and ask them to give it to you; you will have to prepare in advance and be aware of a few things. After all, you don’t want to confuse yourself and the person standing next to you. And neither do you want to waste your time panicking in the shop, right? There are a few things you must before getting your first or even one-thousandth large format print.
● Talk to Your Vendor:
Whenever you need large format printing, you should visit a printing shop a day before to check whether they have functional machines and required material or not. You should tell them all the details, so you don’t have to worry on the final day about anything.
● Prepare Your File:
Preparing your file is the key player! Whether you plan to print a large text, label, quote, or a full-size graphic, you must keep the quality in mind. Use high resolution and pixels, so even if you print a large poster, the results are exact, and the lines are defined enough. Use tools like illustrators etc., for better results. Also, avoid filters and added-effects that can disturb the picture quality.
● Choosing the Right Colors:
Every printer cannot support every colour! So, again talk to your printer a day before to be sure. Secondly, if you want the best printing result go for CMYK colors ( C=cyan, M=magenta, Y=yellow, K=black). They are also called full colour printing. A blend of any two colors can help you create a new shade!
Advantages of Large Format Printing
You must be wondering why even get large format prints or how they will help you in any way, right? Well, they are suitable for many reasons. First of all, they are a lot cheaper than all other options, including digital printing. Secondly, there are no size limits; you can get a poster as big as you want. Thirdly, you can choose the surface of your choice, be it glass, wood paper, cloth, canvas, or vinyl. Fourthly they have a long life- harsh weather conditions, excessive rain, or scorching heat won’t say anything to your poster.
Other than these reasons, they are great for marketing purposes, the process is fast, and it produces very little waste. So, what’s your excuse?
Visit Estickers for Best Large Format Printing
If you are looking for a place to get a large format print, Estickers should be your only go-to place. You don’t even need to leave your seat! Send them your file, and receive your prints at your doorstep within the next few days. You can send all the details like text, size, font, etc., and choose the printing material or your choice. They will quote you the rate and deliver your prints at the lowest prices while offering you fast delivery. Contact Estickers at 13300-97-98-99 for further details or rate quotation.